You are candidate of US presidential election and money is a tool to support your plan. In general, US have specific regulation regarding campaign finance. Keep in mind that more money does not mean a candidate has more advantages. On the other side, having enough money will deliver the best interest.
Several aspects are necessary to understand how the fundraising works. It starts from nominee before becoming candidates. After that, all campaigns must provide finance report. The fundraising is not just for presidential election because it is also necessary for electoral ones such as senate, state, and local.
More about fundraising and finance on US election
Finance and fundraising
Financing campaign seems easy task but it is quite meticulous due to the regulation. Money must come from appropriate and legal sources. Moreover, there is also grey area that leads to multiple interpretation related with finance and fundraising. In general, the candidate can work alone with his or her own campaign team to raise the money.
Fundraising will receive money from several donors. They contribute as independent donors or related with the party. On the other hand, the candidate has right to use his or her own money but with limited portion. At the end of electoral session, all finances and spending will be released as public reports completely.
Credibility and capability
A candidate tries hard to attract more voters and obtain more money from donors. You are undecided voter and someone ask for money. He or she will participate in the next election. The question is whether you give money or not. If he can convince you for spending money directly, this is what credibility supposed to be.
Raising money from public will show the credibility and capability of the candidate. People give trust and send money to support the campaign. You can compare sources of money that candidates receive. If small dollars takes significant percentage, this is the good sign because most of small dollars are from common people. In election, you need vote from them.
Donors and sources of money
The next part will discuss about where the money come from. US election has strict regulation regarding this part. Donors and money must be legal. There are three main sources of money such as individual contribution, political action committee, and self-funding. Moreover, a candidate can choose loan and investment. Individual contribution consists of several sources. They are small donors as one person, organization, company, and others with the right to contribute on campaign finance.
Financial report is made for public. People can see how much spending since the campaign begin. Moreover, this information includes the sources and donors. Transparency is important part on US election. You should visit official website of Federal Election Commission to obtain the data and report.